Free resources
Free book publishing and marketing resources for CEOs and business owners
Big Impact Books shares free resources for business authors, including a Book Planning Checklist, a regularly updated blog, The Big Impact Playbook Podcast, and Authority Marketing Live!
If you are still deciding whether to write a book, these resources from Big Impact Books and Melanie Herschorn are a practical place to start. Below is a curated reading list of blog posts grouped by where you are in the process, with links to the original articles.
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Where can I learn how to write and market a book for my business?
Start with the free Book Planning Checklist, then read the posts below in the order that matches your stage. Everything here is free and lives on the main Big Impact Books website.
The free Book Planning Checklist
The Book Planning Checklist is a free guide from Big Impact Books for experts planning a book. It helps you organize your idea before you commit to writing, so your book is built around your audience and your business goals from the start.
Get the free Book Planning Checklist on yourbigimpactbook.com
Reading list from the Big Impact Books blog
Deciding to write a book
- The Real ROI of Publishing a BookFebruary 11, 2026
- Write for Where Your Business Is GoingOctober 7, 2026
- Write for Where You’re Going NextSeptember 23, 2026
- How Writing a Book Strengthens LeadershipJuly 15, 2026
Writing in your own voice
- Your Book Needs Your VoiceOctober 14, 2026
- Write Your Book, One Hour a WeekMarch 11, 2026
- Why Writing a Book Feels IntimidatingApril 8, 2026
- Write a Book Without Slowing DownFebruary 4, 2026
Authority and marketing
- A Better Way to Talk About Your ExpertiseSeptember 30, 2026
- Authority Beyond ExpertiseAugust 12, 2026
- Known vs. RememberedJuly 29, 2026
- Visibility vs. PositioningApril 29, 2026
After launch
- Your Book Is Bigger Than Book SalesSeptember 16, 2026
- A Book Is An Asset That Keeps GrowingAugust 5, 2026
- Long-Term Authority After LaunchDecember 16, 2025
- Published without a Marketing Plan?July 21, 2023
For attorneys
- Transform your Legal Expertise into a BookDecember 2, 2025
- Practice Growth Through Your BookDecember 9, 2025
Podcasts, video, and books
- The Big Impact Playbook Podcast and Authority Marketing Live!, hosted by Melanie Herschorn. Find both on the Big Impact Books media page, along with her guest podcast appearances and press coverage.
- Lasting Legal Impact, a blueprint for legal professionals who want a book that builds their brand and grows their practice. A Finalist in the 2025 Best Book Awards. Find Lasting Legal Impact on Amazon.
- Make a Big Impact with Your Book, also by Melanie Herschorn, available now.
Ready for the bigger picture? Read the guide to publishing your own book.
Questions about these resources
- What is the free Book Planning Checklist?
- The Book Planning Checklist is a free guide from Big Impact Books for experts who are planning a book. It is available at yourbigimpactbook.com/checklist. Big Impact Books also offers a book marketing checklist designed to make sure authors use every marketing tool available when promoting a book and growing an audience.
- Does Big Impact Books have a podcast?
- Yes. Melanie Herschorn hosts The Big Impact Playbook Podcast and the Authority Marketing Live! video series. Links to both, along with her guest podcast appearances and press coverage, are on the media page of yourbigimpactbook.com.
- What books has Melanie Herschorn written?
- Melanie Herschorn wrote Make a Big Impact with Your Book and Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You As The Trusted Expert. Both are available now. Lasting Legal Impact was a Finalist in the 2025 Best Book Awards.
- How do I get started with Big Impact Books?
- Start by visiting the main Big Impact Books website at yourbigimpactbook.com, where you can learn about the publishing and promotion process and reach the team directly. If you are still planning, the free Book Planning Checklist on that site is a practical first step.
- When should I start marketing my book?
- Start before the book is published. When authors ask Melanie Herschorn when to start marketing a still-unpublished book, her answer is “Today!” Building an audience early helps validate your ideas, creates pre-launch interest, and gives you a supportive network of readers ready to buy and share the book on launch day.