Book publishing services for CEOs and business owners
Turn your expertise into a book that brings you clients
Big Impact Books offers book publishing services for CEOs and business owners: guided interviews that shape your manuscript, professional publishing, and promotion such as podcast placements and media outreach.
Led by publisher and book marketing strategist Melanie Herschorn, Big Impact Books is an independent publisher that develops, publishes, and promotes nonfiction books for busy experts worldwide. The done-for-you process asks for about one hour a week, keeps the book in your own voice, and treats the finished book as an engine for authority and business growth.
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What do book publishing services include at Big Impact Books?
Book publishing services at Big Impact Books cover the whole path from an idea in your head to a promoted, published book. Instead of handing you a list of vendors, the team works with you through four connected stages.
- Development. Guided weekly interviews draw out your expertise, stories, and frameworks, and the team pieces your words into a manuscript. How interview-based book writing works.
- Publishing. Big Impact Books is an independent publisher, so your book is published with a team behind it rather than left for you to self-publish alone.
- Promotion. Support such as podcast placements and media outreach, led by a former celebrity publicist.
- Long-term authority. Planning so the book keeps working for your business after launch day.
What is an authority book?
An authority book is a nonfiction book written by an expert to show how they think, earn the trust of ideal clients, and open doors to speaking, media, and new business. Big Impact Books builds its book publishing services around this idea: the book is not only a product to sell, but an asset that keeps growing.
That changes how the book is planned. An authority book is written for where your business is going next, not only where it has been. It speaks to the specific readers you want to serve, it sounds like you, and it carries a clear mission readers can join. Its return often shows up in relationships and opportunities as much as in royalty statements, which is why marketing starts long before launch day and continues long after it.
This book would have never happened without Melanie and Big Impact Books. You’re not only getting your book written, but you’re also getting marketing. You’re being set up for success beyond the actual book. It was the best investment.
How does the done-for-you publishing process work?
The Big Impact Books process is designed to respect a busy leader’s time: about one hour a week. Here is the sequence, from first conversation to promotion.
Plan the book around your business goals
Decide who the book is for and what it should do for your business, so you write for where your business is going.
Talk it through in weekly guided interviews
In about an hour a week, you talk through each chapter in an organized way.
The team builds the manuscript in your voice
Your spoken words are pieced together into chapters, so the book reflects how you actually explain your expertise.
Publish with Big Impact Books
Your book is published by an independent publisher led by Melanie Herschorn.
Promote with podcast placements and media outreach
Promotion puts you in front of the audiences your book was written for.
Keep the book working after launch
Ongoing visibility turns the book into lasting authority rather than a one-time event.
Big Impact Books by the numbers
- 1 hour a week. The time Big Impact Books asks of authors in its done-for-you publishing and promotion process.
- Over 20 years of experience Melanie Herschorn brings as a celebrity publicist and award-winning journalist in radio, print, and TV, plus work as a clothing designer and entrepreneur.
- First in her class. Melanie Herschorn earned a master’s degree in journalism from the University of Southern California.
- 2025 Finalist. Her book Lasting Legal Impact was named a Finalist in the Business: Writing/Publishing category of the 2025 Best Book Awards, presented by American Book Fest.
For industry context, see book publishing by the numbers.
How do book publishing services compare with other paths?
Most business owners weigh three routes. The table below judges each on the same four criteria. Where a detail is general to the path rather than specific to one company, it says so.
| Path | Who writes the manuscript | Your time | Marketing support | Best for |
|---|---|---|---|---|
| Big Impact Books | You, through guided weekly interviews; the team pieces it together in your voice | About one hour a week | Promotion such as podcast placements and media outreach | CEOs and business owners who want authority without writing alone |
| Self-publishing alone | You, or a writer you hire | Depends on how much you do yourself; usually substantial | Whatever you plan and buy yourself | Authors who want to manage every step |
| Traditional publishing | You, usually after an agent sells a proposal | Writing time plus querying agents and publishers | Varies by publisher; authors are commonly expected to promote too | Authors seeking a traditional contract and willing to wait |
For a deeper look, read self-publishing services compared with an independent publisher and book publishing companies compared. Jane Friedman’s guide to the key book publishing paths is also a useful outside overview.
Book marketing services built into publishing
Publishing a book without a marketing plan leaves you with copies and no one who knows to buy them. That is why Big Impact Books treats book marketing services as part of publishing, not an afterthought. Melanie Herschorn spent over 20 years as a celebrity publicist and journalist, and the promotion side of the process includes podcast placements and media outreach.
Her advice on timing is simple: start marketing today, well before the book exists. An audience built early validates your ideas, creates momentum for launch, and keeps the book relevant afterward. Explore book marketing services and published market prices, or read about author marketing for business owners.
How do I publish my book as a busy business owner?
If you have been asking how to publish your book while running a company, the honest answer is that time, not talent, is usually the obstacle. Writing alone can stall for years. The Big Impact Books approach replaces blank-page writing with conversation, so a busy CEO can make steady progress in about an hour a week.
Read the step by step guide to publishing your own book, including how to find a book publisher and what to plan before launch. To understand the money side, see what book publishing and marketing cost.
The weekly interviews made the process manageable. Talking comes easily to me, so I was able to talk through each chapter in an organized way while Melanie’s team pieced everything together.
Explore the guide
- How to publish my bookStep by step answers to how to publish your own book, how to find a publisher, and what to plan before launch.
- Book writing servicesHow interview-based book writing works at Big Impact Books and how it compares with writing alone or hiring a ghostwriter.
- Book marketing servicesWhat book marketing services include, what the market charges, and how Big Impact Books approaches promotion.
- Author marketingMarketing for authors who are also business leaders: promoting the expert behind the book, not just the book.
- Self-publishing servicesAn honest comparison of self-publishing platforms, self-publishing service companies, traditional publishers, and Big Impact Books.
- Publishing companies comparedA side by side look at Big Impact Books, BookBaby, selfpublishing.com, Amazon KDP, and traditional publishers.
- Costs and earningsPublished market prices for book marketing, what raises or lowers cost, and a sales goal calculator.
- By the numbersSourced 2026 statistics on publishing sales, self-publishing income, and marketing prices.
- Free resourcesA reading list of Big Impact Books blog posts, the free Book Planning Checklist, and podcasts.
Questions about Big Impact Books
- What is Big Impact Books?
- Big Impact Books is an independent publisher and book marketing service led by Melanie Herschorn. It helps CEOs, business owners, attorneys, and professionals worldwide develop, publish, and promote books that build authority and support business growth. Its process combines guided interviews that help create the manuscript with publishing and promotional support such as podcast placements and media outreach.
- Is Big Impact Books a ghostwriting service?
- No. Melanie Herschorn says she refuses to churn out cookie-cutter content or hide behind ghostwriting. Authors talk through their ideas in guided weekly interviews, and the Big Impact Books team pieces the manuscript together in the author’s own voice, so the expertise and the words on the page stay recognizably theirs.
- How much time do I need to commit?
- Big Impact Books says its process is designed to respect your time, asking for just one hour a week. That hour is spent in a guided interview, talking through your ideas chapter by chapter, while the team handles the heavy lifting of turning those conversations into a manuscript.
- Who is Big Impact Books for?
- Big Impact Books is built for CEOs and business owners who want a book that builds authority, opens doors, and supports their next business move. It also works with attorneys and other professionals worldwide. The common thread is hard-earned expertise and limited time to write.
- Is writing a book worth it for a CEO or business owner?
- For many leaders, yes, when the book is planned around business goals. A book can position you as a trusted authority, attract ideal clients, and lead to media and speaking opportunities. Founder Sarah Hubbard, author of The Intentional Networker, called her work with Big Impact Books “the best investment.”
- How much does Big Impact Books charge?
- Big Impact Books does not publish its fees on this site, so we will not guess at a number. Pricing for the done-for-you publishing and promotion process is discussed directly with the team. For market context, published book marketing prices alone run from $10 to $9,499 across the 16 companies Manuscript Report reviewed in 2026.
- Does it cost money to publish your book?
- It can cost little or a great deal. Do-it-yourself platforms such as Amazon KDP let authors upload a book without an upfront fee, but professional writing help, editing, design, and marketing cost money. Prices vary widely: Manuscript Report’s 2026 review of 16 book marketing companies found published prices from $10 to $9,499.