Book marketing services
Book marketing services for experts who want authority, not just sales
Big Impact Books provides book marketing services, including podcast placements and media outreach, as part of a done-for-you publishing and promotion process for CEOs and business owners.
Melanie Herschorn, who leads Big Impact Books, spent over 20 years as a celebrity publicist and award-winning journalist in radio, print, and TV. That background shapes how Big Impact Books markets a book: put the expert in front of the right audiences, build trust, and let the book open doors.
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Can I pay someone to market my book?
Yes. Authors can hire a book marketing service, a publicist, or a freelance marketer, and prices range from a few dollars for a single listing to thousands for a full campaign. At Big Impact Books, promotion is part of the publishing process rather than a separate purchase, with support such as podcast placements and media outreach.
What do book marketing services include?
Book marketing services combine visibility for the book with authority for the author. Big Impact Books provides podcast placements and media outreach. Its blog, including earlier posts written under the VIP Book Marketing name, describes helping clients with these channels:
- Social media marketing on platforms such as Facebook, Instagram, and LinkedIn
- Email newsletters that nurture readers who already raised their hands
- Blogging and guest posting on sites your ideal readers visit
- Influencer partnerships with people whose audience matches your readers
- Book signings and launch events that build personal connection
- Once your messaging resonates, targeted ads on platforms such as Amazon, Facebook, or Google to reach a larger audience faster than organic marketing alone
What do book marketing services cost on the market?
Published prices from other providers, quoted exactly from their sources:
- BookBaby lists book marketing services “starting at just $399” and metadata optimization for $199 (BookBaby).
- BookBaby’s online advertising has a one-time campaign development fee of $199, plus 15% of the advertising budget retained as a campaign management fee (BookBaby).
- Manuscript Report’s 2026 review of 16 companies found published prices from $10 to $9,499, with $500 to $2,500 buying a freelance marketer’s time (Manuscript Report).
Big Impact Books does not publish its own fees on this site. Learn more at yourbigimpactbook.com.
Affordable book marketing services or full-service promotion?
Affordable à la carte services work well when you already have an audience and need one specific task done. Full-service promotion fits authors who want a plan and a team. The table compares four common options on the same criteria.
| Option | What you get | Published price | Best for |
|---|---|---|---|
| Big Impact Books | Promotion such as podcast placements and media outreach, inside a done-for-you publishing process | Not published on this site | CEOs and business owners building authority with a new book |
| À la carte services (for example, BookBaby) | Individual services such as metadata optimization or ad campaigns | From $399; metadata $199 (BookBaby) | Authors who know exactly which task they need |
| Freelance marketer | A marketer’s time on your plan | $500 to $2,500 (Manuscript Report, 2026) | Authors who want hands-on help without an agency |
| Doing it yourself | Your own time on social, email, and outreach | Your time plus any ad spend | Authors with time and an existing audience |
Book marketing services for self-published authors
If your book is already self-published, à la carte services like those BookBaby lists may be the quickest fit, because each one addresses a single task. Big Impact Books focuses on developing, publishing, and promoting books with its authors. To ask whether it can support a book you have already published, visit the Big Impact Books website.
When should book marketing start?
Today. That is Melanie Herschorn’s standing answer to authors with unpublished books. Waiting until the book is on Amazon is, in her words, an all-too-common mistake. An audience built during writing gives you early feedback, pre-launch buzz, and readers who will buy, review, and share the book. Read more on author marketing for business owners and book marketing costs in detail.
Questions about book marketing services
- How much does it cost to market a book?
- Book marketing prices range widely. Manuscript Report’s 2026 review found $100 to $600 buys placements such as BookBub Featured Deals ($122 to $4,216 by genre), $500 to $2,500 buys a freelance marketer’s time, and one listed publicity campaign costs $9,499. BookBaby lists its book marketing services as starting at $399.
- Can I pay someone to market my book?
- Yes. Authors can hire book marketing services, publicists, or freelance marketers. Manuscript Report’s 2026 review found $500 to $2,500 buys a freelance marketer’s time. At Big Impact Books, promotion such as podcast placements and media outreach is part of the done-for-you publishing process, led by Melanie Herschorn, a celebrity publicist for over 20 years.
- When should I start marketing my book?
- Start before the book is published. When authors ask Melanie Herschorn when to start marketing a still-unpublished book, her answer is “Today!” Building an audience early helps validate your ideas, creates pre-launch interest, and gives you a supportive network of readers ready to buy and share the book on launch day.
- What marketing does a nonfiction book need?
- Most nonfiction books benefit from a mix of channels. The Big Impact Books blog describes social media marketing, email newsletters, blogging and guest posting, influencer partnerships, book signings and launch events, and, once your messaging resonates, targeted ads on platforms such as Amazon, Facebook, or Google. Podcast placements and media outreach add authority.
- What happens after my book is published?
- Promotion continues. Big Impact Books provides promotional support such as podcast placements and media outreach, and its blog covers keeping a book relevant after launch: engaging your audience, promoting through podcasts and events, updating content as your field changes, and collaborating with others to reach new readers.
- How many books do you need to sell to make $1,000,000?
- At $5 earned per copy you would need 200,000 sales, and at $10 per copy, 100,000 sales. Very few books reach that level on royalties alone. That is why Big Impact Books encourages business authors to treat the book as an authority asset that supports their business, not only as a product.