Marketing for authors
Author marketing for CEOs and business owners
Author marketing means promoting you as the expert behind the book, not only the book itself, and Big Impact Books builds it around podcast placements, media outreach, and authority content.
For a business owner, the book is the proof and the author is the product people hire. Big Impact Books approaches marketing for authors with that in mind: grow an audience before launch, put the author in front of the right audiences through podcasts and media, and keep the book working long after release day.
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What is marketing for authors who run a business?
It is marketing that builds trust in you first. Readers rarely buy a book from an author they have never heard of if they cannot find anything that shows the writer’s credibility. Author marketing closes that gap with visible, useful expertise: interviews, articles, and content that make the purchase an easy decision.
Big Impact Books has written that constantly posting “buy my book now” does the opposite. People do not want to be sold to all day. Offering value builds authority; shouting builds resistance.
Visibility versus positioning: a definition
In author marketing, visibility is how often people see you. Positioning is what they think of you when they do. Big Impact Books treats both as necessary but distinct: a business author can be highly visible and still be remembered for the wrong thing, or be well positioned and rarely seen.
Good author marketing earns both. Podcast placements and media outreach raise visibility with audiences that already care about your subject. A book written in your own voice, for where your business is going, handles positioning. Together they move you from known to remembered, a distinction Big Impact Books explores in Visibility vs. Positioning and Known vs. Remembered.
How do authors build authority with content?
Thought leader content positions you as the subject matter expert. Big Impact Books lists these forms: blog posts, white papers, social media posts, live and recorded videos, articles submitted to publications, and your own podcast. Much of it can come straight from your book: tips, how-tos, client transformations, and chapter themes.
Search matters here too. HubSpot reports that 32.9% of internet users aged 16 and over discover new brands, products, and services via search engines (HubSpot), so useful, findable content keeps working between launches.
How do I build an audience before my book is published?
Share your mission early
People join missions they believe in. A clear purpose draws readers who share your values.
Offer a useful freebie
A lead magnet drawn from your expertise grows an email list of readers who asked to hear from you.
Ask for feedback
Early readers tell you what resonates, so the book and the messaging improve before launch.
Turn the community into launch support
An engaged audience buys, reviews, and shares on launch day.
What does author marketing look like in practice?
Melanie Herschorn uses the same approach for her own books. According to the Big Impact Books blog, she was featured in The Female CEO Magazine in April 2026 and on a BRAINZ Magazine cover feature in December 2025. She hosts The Big Impact Playbook Podcast and the Authority Marketing Live! video series, and appears as a guest on other shows. Her media page collects these appearances.
Compare book marketing services and published prices or browse free author marketing resources.
Questions about author marketing
- Is writing a book worth it for a CEO or business owner?
- For many leaders, yes, when the book is planned around business goals. A book can position you as a trusted authority, attract ideal clients, and lead to media and speaking opportunities. Founder Sarah Hubbard, author of The Intentional Networker, called her work with Big Impact Books “the best investment.”
- When should I start marketing my book?
- Start before the book is published. When authors ask Melanie Herschorn when to start marketing a still-unpublished book, her answer is “Today!” Building an audience early helps validate your ideas, creates pre-launch interest, and gives you a supportive network of readers ready to buy and share the book on launch day.
- What marketing does a nonfiction book need?
- Most nonfiction books benefit from a mix of channels. The Big Impact Books blog describes social media marketing, email newsletters, blogging and guest posting, influencer partnerships, book signings and launch events, and, once your messaging resonates, targeted ads on platforms such as Amazon, Facebook, or Google. Podcast placements and media outreach add authority.
- Where has Melanie Herschorn been featured?
- Melanie Herschorn was featured in The Female CEO Magazine in April 2026 and on a BRAINZ Magazine cover feature in December 2025, according to the Big Impact Books blog. She also hosts The Big Impact Playbook Podcast and the Authority Marketing Live! video series, and appears as a guest on other podcasts.
- Does Big Impact Books have a podcast?
- Yes. Melanie Herschorn hosts The Big Impact Playbook Podcast and the Authority Marketing Live! video series. Links to both, along with her guest podcast appearances and press coverage, are on the media page of yourbigimpactbook.com.
- What happens after my book is published?
- Promotion continues. Big Impact Books provides promotional support such as podcast placements and media outreach, and its blog covers keeping a book relevant after launch: engaging your audience, promoting through podcasts and events, updating content as your field changes, and collaborating with others to reach new readers.